Week 5 - Pitch.
- ynj4284
- Aug 15, 2022
- 8 min read
Updated: Oct 3, 2022
Weekly Learning Outcomes;
Discuss implications for the projects going forward.
Produce composite drawing
Consider visual and communication strategies to best present the design proposals.
Pitch concept development process work, contextual and site research and documentation, and sketch design.
Week 5, Session 1.
What is the focus of your project in relation to the cinematic spaces brief?
What do you know about your project and how are you going to articulate that?
What is your key relation to the site? Imperial lane is known as a "rabbit warren", a passageway, network of interconnecting streets/buildings/districts. It's an intimate/private space within an area which is so public/open, providing an opportunity for an intimate project to take place.
What specific community is your design proposal in service of? Korean nightlife is something I am passionate about. As a Kiwi-Korean, introducing this aspect of my country/culture is something I take pride in. There is a large Korean community within Auckland and I think that as an aspiring designer that is also a first generation immigrant, I carry the privilege and duty of creating a shift in the way we are represented to the public. It's a social norm which reflects Korean history and culture - mainly characterized by social drinking rather than drinking alone. It's used as a tool to build bonds amongst people, whether these are for business, romance, friendship or other is up to you but why not use our culture as an advantage to ease our way into NZ society?
How did your cinematic device document the site? And how did you respond insightfully to those findings? My cinematic device focused a lot on movement throughout the space over time, as well as the fine line between private and public. Projection through the use of light, shadows and reflective surfaces was also a key finding from my exploration. The mirrors also reflected different aspects/areas of the surrounding site which inspired me to project different areas/spaces into Imperial Lane. A good film will be an immersive experience for the viewer; it should guide them through the story/plot, re-creating the feelings/experience of an individual who is physically there. Creating a window into the streets of Seoul is something I want to recreate.
What are the key thresholds/scene transitions in your proposal? And how do these relate to cinematic scene transitions?
POV Shot; A shot which shows an image from the specific point of view of a character in the film. I want the people within my space to feel as if they are in Korea.
Tracking Shot/Traveling Shot; A shot in which the camera moves alongside or parallel to its subject. How can I make the movement of the public from Fort Lane into Imperial Lane as smooth and natural as it would be in a tracking/traveling shot?
How does your proposed design activate the site as a public space? I aim to revive Imperial Lane which was essentially created to become a social space which adapts and adjusts to its surroundings throughout different stages of the day from a café during the day to a bar during the night? Instead of completely changing up what it was intended to become, I would like to take on the challenge of reviving the original idea which wasn't executed as well as it aimed to.
How are you exploring surface conditions as an integral part of your design? I’m pushing forward a softer design into the site through the projection of light, shadow and movement - creating different force fields which are moving through the space. The existing site is quite heavy and dense, consisting of opaque glass, steel, brickwork, timber truss, stone and dilapidated concrete. I aim to create multiple, small material events within the space. A solid container which has an uncontainable interior within. Soft, light and delicate textiles will respond more dramatically with the atmospheric and environmental forces of the site rather than sturdy, permanent materials. The movement of the softer mesh textiles and possibly reflective panels could scatter light around fort lane/imperial lane - drawing us through the space in some way.
What has emerged from your material and design processes? I would like to use a translucent, softer, see-through material. From studying pojangmacha, the material and tarpaulin played a significant role in terms of materiality and fit quite well with the overall concept I have planned. Its a sturdy yet opaque material which allows enough light to flow through which will create an interesting atmosphere with a warm buzz of light.
Case Studies;
White Limousine Yatai - Atelier Bow-Wow
Quick one on one with Sue;
Food stalls - multiple going in, out and over Imperial Lane.
Introducing the character and script into the pre-existing scenes.
Manipulating the space between people in the event.
Creating blind spots.
How to make a Japanese House - Cathelijne Nuijsink
Draft Pitch;
A large Korean community lives within Auckland and as an aspiring designer and first generation immigrant, I believe that I carry the privilege and responsibility of creating a shift in the way we are represented to the New Zealand public. Korean nightlife and drinking is a social norm which reflects Korea's exhilarating history and culture; commonly used as a way to build bonds between different crowds. Whether this is for business, friendship or romance varies but why not use this as a tool to
Inspired by the Korean nightlife and concept of a 포장마차 (Po-jang-ma-cha), I aim to revive Imperial Lane into the "warm, convivial and authentic" social space it was originally intended to become in 2011 by Fearon Hay Architects. I propose ... a projection bar?
I aim to introduce new characters, scripts and relationships into the narrative of my project
Pojangmachas are a traditional urban artifact which are part of the invisible fabric of Seoul city, playing a vital part in Korean street life. Directly translating to 포장 (Po-jang) - "to go" and/or "packaged", 마차 (Ma-cha) - carriage, are mobile kitchens commonly found scattered throughout the busy streets of Seoul. They are modest, concentrated, safe spaces in which the public are free to walk in, past, eat, chat, drink and enjoy the evening. This aligned with the characteristics of Imperial Lane - an intimate and private space within one of the busiest and open areas of Auckland CBD. Both
The existing site of Imperial and Fort Lane is both heavy and dense, consisting of opaque glass, steel, brickwork, timber truss, stone and dilapidated concrete. This provides a solid foundation to act as a backdrop for the softer and more delicate atmospheric narratives my sequence of spatial experiences will bring into the site through new façade consisting of digital projections, shadow and light - A solid container with an uncontainable interior within.
Week 5, Session 2.
Reflection; I think I definitely have a lot to add and refine onto the draft pitch above in terms of incorporating the program/schedule of required spaces we were given for the center for Moving Image. I am currently leaning towards a restaurant/bar, but how can I further incorporate the idea of a literal gallery space into my design?
I definitely still want to keep the Korean - NZ cultural aspect
Gallery by day and bar/restaurant by night?
Showcasing Korean NZ artists?
NZ Korean Artists;
HYE LIM LEE
New York based Korean New-Zealand artist
famous for her 3D digital animation, digital and sculptural performance platforms.
An ideal artist as a lot of her works include visual films/videos.
"My work deals specifically with cyber feminism and female identity, and it makes sense that my work is seen as part these evolving contemporary ideas, rather than traditional terms like Feminism"
JOON-HEE PARK
Surrealism which she considers as a process of exploring an mapping her psyche. Inspired by memories of her childhood split between two cultures, favorite toys, traditional festivals, Korean sweets, revisited dreams, memories and events.
Immigrated to NZ when she was young.
SHIN YOUNG PARK
Korean-born New Zealander
Multidisciplinary artist, majoring in print making
She touched on various subject matters like racism, consumerism and sustainability but her main passion has been about the life of underprivileged people in our society.
YONA LEE
Korean-born New Zealander
"An Arrangement for 5 Rooms" has been exhibited at Dunedin public art gallery, City Gallery - Wellington, and is currently exhibited at Auckland Art Gallery.
Makes sculptural objects and installations that combine elaborate linear structures of stainless steel tubing with everyday objects of urban and domestic spaces.
"With its narratives of life, music and movement from the perspective of a young Korean New Zealand artist, often literally in transit for work, Yona Lee: Arrangement for 5 Rooms solicits migration stories familiar to many New Zealanders who may have relocated to temporary premises in new urban environments, inspiring new materials and ideas for living in a new home, yet maintaining some hallmarks of that migratory spirit"
SEUNG YOL OH
Korean-born New Zealander
Oh’s practice is intentionally entertaining, celebrating the act of playfulness as essential to sustaining serious creativity.
He combines elements of East Asian popular culture with ironic references to high Western art history. Incorporating painting, installation, sculpture, video, performance, and public art, Oh works seamlessly across media.
An exhibition space which showcases works by a variety of contemporary South Korean artists who have all made their own unique journeys to Aotearoa in the 1990's. These Korean - New Zealand artists help shape Aotearoa's art practices and soon to become art-history which explores the cross over of the two different cultures. They represent the diversity of Aotearoa's contemporary artists and
Name ideas
Shift/Transition/Flip?
Seoul Soul
Seoul Shift.
New Pitch Draft;
A large Korean community lives within Auckland and as an aspiring designer and first generation immigrant, I believe that I carry the privilege and responsibility of creating a shift in the way we are represented to the New Zealand public. Inspired by Korean nightlife and the concept of a 포장마차 (Po-jang-ma-cha), I aim to revive Imperial Lane into the "warm, convivial and authentic" social space it was originally intended to become by proposing Seoul Shift - A transformative social space inspired by Korean culture which acts as an exhibition space by day and cocktail bar by night.
During the day, Imperial Lane will act as an exhibition space showcasing works by a variety of contemporary South Korean artists through digital projections. These Korean - New Zealand artists who have all made their own unique journeys to Aotearoa, are actively helping to shape Aotearoa's art practices and soon to become art-history exploring the crossover between the two cultures. Seoul Shift will act as a platform to represent the diversity within Aotearoa's art crowd and contemporary artists.
The multifunctional interior will then transform the space into a cocktail bar by night, revealing a whole new narrative and interpretation of social entertainment. The screens and digital projections will act as a backdrop for a smooth scene transition into the night life and streets of Seoul, along with soju cocktails and Korean soul food to further enhance the sensual experience. The physical layout and atmospheric qualities of the space has been heavily influenced by the Korean concept of Pojangmacha's which play a vital part in Korean nightlife; directly translating to 포장 (Po-Jang) - "to go" and/or "packaged", 마차 (Ma-cha) - carriage, which are mobile kitchens commonly found scattered throughout the busy streets of Seoul.
Pojangmacha's are a traditional urban artifact which are part of the invisible fabric of Seoul city. They are modest, concentrated, safe spaces in which the public are free to walk in, pass, eat, chat, drink and enjoy the evening. This aligned with the characteristics of Imperial Lane - an intimate and private space within one of the busiest and open areas of Auckland CBD. Both offer the opportunity to explore and challenge the boundaries between public and private which affect both spatial properties and human behavior(s).
The existing site of Imperial and Fort Lane is both heavy and dense (consisting of opaque glass, steel, brickwork, timber truss, stone and dilapidated concrete), providing a solid foundation to act as a backdrop for the softer and more delicate atmospheric narratives my sequence of spatial experiences will bring into the site through the new façade consisting of digital projections which create depth through shadow and light - A solid container with an uncontainable interior within.
Seoul Shift is a transformative social space which can be used as a tool to build new bonds between different crowds. Whether this is for business, friendship or romance shall vary but it is a way in which you are able to introduce new characters, scripts and relationships into the movie you call life.
Korean nightlife and drinking is a social norm which reflects Korea's exhilarating history and culture; commonly used as a way to build bonds between different crowds.
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