Week 9 - Design Development.

Preparation and requirements for next weeks collaborative workshop;

• Project title, Student Name

Seoul Shift, Sue Kim.

• Project description (what is the design concept of your center for moving image)

A large Korean community lives within Auckland and as an aspiring designer and second generation immigrant, I believe that I carry the privilege and responsibility of creating a shift in the way we are represented to the New Zealand public. Inspired by Korean nightlife and the concept of a 포장마차 (Po-jang-ma-cha), I aim to revive Imperial Lane into the "warm, convivial and authentic" social space it was originally intended to become by proposing Seoul Shift - A multi-functional social space inspired by Korean culture which acts as an restaurant/bar and exhibition space.

Imperial Lane will showcase the works of a variety of multidisciplinary South Korean artists such as Shin Young Park, Joon-Hee Park and Hye Lim Lee. These Korean - New Zealand artists have all made their own unique journeys to Aotearoa, actively helping to shape New Zealand's art practices and soon to become art-history exploring the crossover between the two cultures. Seoul Shift is a platform to represent this diversity within Aotearoa's art crowd, as well as the ever-growing Korean community within New Zealand.

As you wander through the interior, art floats around you suspended from the ceilings and walls - blending gallery into restaurant and restaurant into gallery. There is a subtle mix between old and new with extended framing of the existing site, symbolizing the Korean community's gradual yet permanent settling within Aotearoa. The physical and atmospheric qualities of the space has been heavily influenced by the Korean concept of Pojangmacha's which play a vital part in Korean nightlife; directly translating to 포장 (Po-Jang) - "to go" and/or "packaged", 마차 (Ma-cha) - carriage, which are mobile kitchens commonly found scattered throughout the busy streets of Seoul.

Pojangmacha's are a traditional urban artifact which are part of the invisible fabric of Seoul city. They are modest, concentrated, safe spaces in which the public are free to walk in, pass, eat, chat, drink and enjoy the evening. This aligned with the characteristics of Imperial Lane - an intimate and private space within one of the busiest and open areas of Auckland CBD. Both offer the opportunity to explore and challenge the boundaries between public and private as well as Western and Asian dining styles which affect both spatial properties and human behavior(s). Seoul Shift reveals a whole new narrative and interpretation of social entertainment, further acting as a smooth transition for the New Zealand public to experience the culture of Seoul, along with soju cocktails and Korean soul food to further enhance the sensual experience.

Due to the existing site of Imperial and Fort Lane being both heavy and dense (consisting of opaque glass, steel, brickwork, timber truss, stone and dilapidated concrete), It provides a solid foundation to act as a backdrop for the softer and more delicate atmospheric narratives my sequence of spatial experiences will bring to the site via more traditional and natural Korean Houses also known as 한옥 (Han-ok)'s - A solid container with an uncontainable interior within.

Seoul Shift is a social space which can be used as a tool to build new bonds between different crowds. Whether this is for business, friendship or romance shall vary but it is a way in which you are able to introduce new characters, scripts and relationships into the movie you call life.

• Curated selection of process work (Cinematic site device, site sequence, surface design, façade design, entrance design, material narratives, event design)

• Case studies + Contextual research (situate your work in relation to the field)

• Detailed storyboard (old)

• (new detailed and rendered storyboard)

• Site research and analysis, including site plan where appropriate.

• Floor plans

• Sections

• Elevations

• Detail drawings (axonometric)

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